Keeping our lips properly moisturized and nourished is important to people a over the world, both big and small. Until recently, shopping for a new lip balm was cut and dry. Pick a tube of your favorite flavor or Chapstick, Carmex or Beeswax and head to the check out. While these options did provide moisture, they lacked in variety and excitement. Just shy of a decade ago a new sheriff made its debut in the world of cosmetics. The new and thriving company-Evolution of Smooth, EOS for short, quickly began to appear in the hands of celebrities and lip balm lovers all over. Since their launch, EOS has reinvented the idea of lip balm, and established themselves as the second best-selling balm in the United States.
The makers behind EOS are committed to delivering all natural and organic options to the market. A trend that is ever increasing, experts anticipate a consistent and significant increase in revenue by 2020. In a report by Fast Company, through research and experience Sanjiv Mehra, cofounder of EOS, set out on a mission o deliver more personalized options for everyday lip care.
In order to deliver a one of a kind product, Mehra and his team stepped back to take a look at the bigger picture. Wanting to create a product that withstand the test of time, as well as survive the launch of future products they began to formulate both a balm and bottle that would revolutionize the world of lip care. Using all organic ingredients, they produces mid-sized spheres packed with moisture and flavor, wrapped in a colors to fit all personalities. Placing their focus on specifically designing products for women, they landed their first successful account with a female customer at Walgreens. Afterwards, the colorful spheres of luxury balm began to appear on the shelves of ULTA , Walmart (https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069) and Target. EOS lip balms are now available online on eBay.
EOS has without a doubt renewed and improved the love for lip balm. Aside from the irresistible appearance and smooth feel of the spheres, these ULTA sold balms are packed with vital nutrients that are essential to healthy lips and skin. Have you smiled today?