Luiz Carlos Trabuco Cappi – Banking On Success

Luiz Carlos Trabuco Cappi represented the new wave of leadership at Bradesco bank, Brazil. Bradesco Bank is one of the largest financial enterprises of Brazil and has its headquarters in Sao Paulo. Recently, Luiz Carlos Trabuco Cappi was succeeded by Octavio de Lazari Junior. Mr. Lazari was selected out of a pool of six executives. Mr. Lazari Jr. has over a decade of expertise cultivated at Bradesco Bank and has worked in its credit, corporate business, loan divisions in the past.

The story of succession began with the resignation of Mr. Brandao, the president of the Bradesco bank for more than 70 years. He was the torchbearer of commitment and loyalty to the organization. Mr. Brandao is recognized as one of the longest-serving bank chairmen of Bradesco bank. Luiz Carlos Trabuco Cappi was chosen to replace Lazaro de Mello Brandao. Mr. Cappi was the Chief Executive officer for Brandao at that time. He took up dual roles of CEO as well as President once Mr. Brandao left. He will continue in these positions till March when a meeting will finally formalize the new structure of the company.

Bradesco bank was created by Amador Aguiar in Marilia in the year 1943. Though it began as a small-scale enterprise, it gradually began expanding to the South part of Brazil. Its philosophy was to include people from diverse backgrounds including migrants and farmers. In 1956, the Bradesco Foundation was created to support knowledge and learning. In the 1950s the Bradesco bank establishes its head office at Osasco and rose to become one of the foremost banking institutions of Brazil. The 1960s decade was significant because it witnessed the creation of the Board of Directors. It also was a decade of technologic advancement as the use of the first computer IBM 1401 and the first credit card was initiated by the bank. Further advances included the launch of electronic payments, telephonic intra-bank connections, and initiation of its global divisions in Grand Cayman, London, and New York. The firm ascended to the position of the first bank to offer internet banking in the 1990s. They also secured the IT Solutions win for developing an internet program for the visually impaired. The bank consolidated its environmental and social position in the year 2000 and beyond.

Luiz Carlos Trabuco Cappi has held many prestigious positions during his work at Bradesco Bank. He read Social Psychology and Philosophy during his college years. His background in psychology helped him successfully in many executive roles involving dealings with employees. He has served as President of several panels such as the Brazilian Association of Real Estate, Credit and Savings Entities, the National Federation of Supplementary Health, and the National Association of Private Pensions. Mr. Cappi’s executive opinion was instrumental in the functioning of the bank. He served in many capacities, as a board member of committees such as Geneva Association, Strategic Committee of Vale S.A., Board of Directors of ArcelorMittal, Brasil, and Board of Governors. He has also chaired the Board of Directors of Odontoprev S. A..

The Bradesco bank has won many awards under the aegis of Luiz Carlos Trabuco Cappi and others, such as Mais Mais, Best of Money 2017, eFinance 2017, and GlobalCCU awards in the year 2017 alone. In the same year, the bank was also named as the Most valuable Brand Of Brazil and as Best Company in the corporate sector zone. Bradesco’s commitment to sustainability also won them the fourth position on Newsweek’s list of 500 greenest firms. Luiz Carlos Trabuco Cappi has also won several accolades during his term at Bradesco, such as the Business Personality of Insurance (2006), Business Sector Leader (2006), Entrepreneur of the Year (2015) and many others.

Learn more about Luiz Carlos Trabuco Cappi: http://economia.estadao.com.br/blogs/coluna-do-broad/bradesco-deve-anunciar-sucessor-de-trabuco-antes-do-carnaval/

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