Jeunesse Global has continued to stun observers of the global health and beauty industry. Since its founding in 2009, the company has rocketed from a nonentity into one of the most important and rapidly growing companies in the sector. Its founders, Randy Ray and Wendy Lewis, had long been fixtures on the direct-marketing scene. But with Jeunesse Global, it seems they have outdone themselves, posting the single largest success of their careers.
Part of the incredible success behind Jeunesse has to do with Ray and Lewis’ philosophy of competing on the periphery. Since its inception, Jeunesse has only focused on exploiting niche markets that have largely been ignored by the largest players in the industry. In this way, the company has positioned itself in such a way that it has just now been able to start assaulting some of the biggest names in the world head on. Still, niche markets form the core part of its business strategy.
One example of this is the company’s M1nd mental energy drink. Many people use energy drinks like Red Bull to stay sharp throughout the workday, giving them the competitive edge they need to achieve their work and business goals. However, most of these drinks are crudely aimed at increasing overall energy when, in fact, the goal of users for drinking these beverages is primarily to enhance their mental performance.
Realizing this, Jeunesse asked why it wouldn’t be possible to create an energy drink that was directly aimed at improving cognition-related tasks. The answer has been the company’s mental energy drink, M1nd. M1nd is specially formulated by Jeunesse product engineers to mimic the effects of mental-enhancing stimulants. However, M1nd accomplishes this by using only all-natural ingredients. This makes the drink cheap, effective and safe, eliminating the risks associated with mental-performance-enhancing drugs.
M1nd is just one of the many innovative products that makes up the Jeunesse Global Youth Enhancement System. This is a package of products that helps users feel their best and youngest, delaying or even reversing the onset of many of the signs and symptoms of aging. Through products like these, Jeunesse Global is helping to create Generation Young.