Marie Claire recently sat down with Kate Hudson to discuss the latest addition to Fabletics, the Tropez Dress and her incredible line of swimsuits. Fabletics is a line of active-wear for women who want fashionable and affordable active-wear. The, Tropez Dress, says Kate Hudson, is a little black dress, or LBD that you can wear for any occasion, both day and night, “We’re taking the active girl, taking her out on the town, and keeping her casual!”
You can wear them without a bra or the dreaded Spanx. According to Hudson, the Tropez dress, and other athleisure dresses in Fabletics have bras built in, as well as material that makes you look snug and tucked in, without feeling constricted. High-end designers like Alais and Herv Leger do this as well, but with much higher price tags. The best part says Kate, “No Spanx required!” Fabletics isn’t limited to dresses and yoga pants. With the same eye turned towards the confluence of fashion, comfort and construction, Fabletics also designs adorable swimsuits. Kate wants you to feel good all the time, including the beach.
If a woman buys a swimsuit, she wants to look good in it, sexy even, but not at the expense of comfort and construction. Hudson understands that and has designed an incredible line of swimsuits that make people, “feel like they’re protected in our clothes without compromising a little bit of sexiness and femininity.” You may expect a line with so much attention to comfort and style would be expensive, but don’t expect Fabletics to take a high-end approach anytime soon. A high-end fashion line would keep Kate’s philosophy of fitness for all out of reach for many customers. Says, Kate, “It’s important for us to be able to reach a broader spectrum of people.”
In a recent article by Kristina Monllos, the world was atwitter following the release of a commercial that poked fun at high-end active-wear that seems more concerned in its exclusivity than in covering your assets. Geraldine Martin-Coppola, general manager at Fabletics responded to the media excitement, “The overwhelming reaction to the commercial has been extremely positive. For us as a brand, we really don’t take ourselves too seriously and we also make fun of the way that active-wear brands market and target customers.”
Interested in trying out Fabletics, but you’d rather touch the fabric first? According to Matt Lindner of Internet Retailer, Fabletics is expanding beyond the ten brick and mortar locations it claims across the nation, providing their customers with the ultimate in omni-channel experience. Customers can try on different styles, and then purchase what they want online. Source: http://www.fabletics.com/how-it-works