In a recent online article concerning brand reputation management, the author provides some useful tips and insights. While the field of online reputation management is well-known for managing the web presence of individuals, managing the online reputation of different companies is also a growing field.
One of the points being made in this article is that a brand should strive to be as close as possible to the perception that the public has of the brand. Maintaining a good public image, however, is something that has to be consistently reinforced.
Marketing, public relations, sales campaigns, and customer service should all be done with the brand’s image and reputation in mind.
Establishing aclearly defined brand identity and narrativeis an important component in developing a good online reputation.
To be able to convey the right message, this article states, the process begins with the brand’s employees.
Because the employees serve as reputation ambassadors for their employers, their interpretation of the company’s goals or philosophy can affect the brand either positively or negatively.
It is also mentioned in this article that consistent monitoring by brand representatives of customer feedback and online comments is necessary and beneficial. In addition to being aware of public sentiment towards the brand, the company should also be consistently and publicly improving.
From personal experience, whenever I see a company representative positively responding to negative online comments, it shows me that the company cares about its customers, and its online reputation.
In today’s world, where there are many websites that provide online reviews for a wide range of products and services, maintaining a good online reputation is more important than ever before.