Category: Banking Industry

Luiz Carlos Trabuco Cappi – Banking On Success

Luiz Carlos Trabuco Cappi represented the new wave of leadership at Bradesco bank, Brazil. Bradesco Bank is one of the largest financial enterprises of Brazil and has its headquarters in Sao Paulo. Recently, Luiz Carlos Trabuco Cappi was succeeded by Octavio de Lazari Junior. Mr. Lazari was selected out of a pool of six executives. Mr. Lazari Jr. has over a decade of expertise cultivated at Bradesco Bank and has worked in its credit, corporate business, loan divisions in the past.

The story of succession began with the resignation of Mr. Brandao, the president of the Bradesco bank for more than 70 years. He was the torchbearer of commitment and loyalty to the organization. Mr. Brandao is recognized as one of the longest-serving bank chairmen of Bradesco bank. Luiz Carlos Trabuco Cappi was chosen to replace Lazaro de Mello Brandao. Mr. Cappi was the Chief Executive officer for Brandao at that time. He took up dual roles of CEO as well as President once Mr. Brandao left. He will continue in these positions till March when a meeting will finally formalize the new structure of the company.

Bradesco bank was created by Amador Aguiar in Marilia in the year 1943. Though it began as a small-scale enterprise, it gradually began expanding to the South part of Brazil. Its philosophy was to include people from diverse backgrounds including migrants and farmers. In 1956, the Bradesco Foundation was created to support knowledge and learning. In the 1950s the Bradesco bank establishes its head office at Osasco and rose to become one of the foremost banking institutions of Brazil. The 1960s decade was significant because it witnessed the creation of the Board of Directors. It also was a decade of technologic advancement as the use of the first computer IBM 1401 and the first credit card was initiated by the bank. Further advances included the launch of electronic payments, telephonic intra-bank connections, and initiation of its global divisions in Grand Cayman, London, and New York. The firm ascended to the position of the first bank to offer internet banking in the 1990s. They also secured the IT Solutions win for developing an internet program for the visually impaired. The bank consolidated its environmental and social position in the year 2000 and beyond.

Luiz Carlos Trabuco Cappi has held many prestigious positions during his work at Bradesco Bank. He read Social Psychology and Philosophy during his college years. His background in psychology helped him successfully in many executive roles involving dealings with employees. He has served as President of several panels such as the Brazilian Association of Real Estate, Credit and Savings Entities, the National Federation of Supplementary Health, and the National Association of Private Pensions. Mr. Cappi’s executive opinion was instrumental in the functioning of the bank. He served in many capacities, as a board member of committees such as Geneva Association, Strategic Committee of Vale S.A., Board of Directors of ArcelorMittal, Brasil, and Board of Governors. He has also chaired the Board of Directors of Odontoprev S. A..

The Bradesco bank has won many awards under the aegis of Luiz Carlos Trabuco Cappi and others, such as Mais Mais, Best of Money 2017, eFinance 2017, and GlobalCCU awards in the year 2017 alone. In the same year, the bank was also named as the Most valuable Brand Of Brazil and as Best Company in the corporate sector zone. Bradesco’s commitment to sustainability also won them the fourth position on Newsweek’s list of 500 greenest firms. Luiz Carlos Trabuco Cappi has also won several accolades during his term at Bradesco, such as the Business Personality of Insurance (2006), Business Sector Leader (2006), Entrepreneur of the Year (2015) and many others.

Learn more about Luiz Carlos Trabuco Cappi: http://economia.estadao.com.br/blogs/coluna-do-broad/bradesco-deve-anunciar-sucessor-de-trabuco-antes-do-carnaval/

Bradesco’s Luiz Carlos Trabuco

Luiz Carlos Trabuco is the current President of Bradesco Bank, which is Brazil’s second-largest private bank. He is considered as one of the most influential executives in the Brazilian economic life, owing to the many awards and recognitions he has won since he took over the leadership of the bank. Trabuco was born on 6th October, 1951, and graduated from the University of São Paulo in Philosophy, Sciences and Letters. He later joined Fundação School of Sociology and Politics of São Paulo, where he graduated in Socio-Psychology.

Luiz Carlos Trabuco’s Career Timeline

1969 – 1984

Trabuco’s history with Bradesco goes way back to when he was only 18 years old. He started off as a clerk at the bank’s first branch office Marília’s agency. Over the next 15 years, he undertook different assignments with great determination and persistence.

1985 – 1992

Trabuco took up the role of marketing director, whereby he oversaw the marketing initiatives of the bank, a role he effectively played for the next 8 years. During that time, he not only modernized the bank’s communication system, but he also harnessed the relationship between the bank and the media.

1992 – 1999

During this time, Luiz Carlos Trabuco served as the President and Executive director of Bradesco Previdencia, which is a subsidiary company of Bradesco. During his tenure as president and executive director, he oversaw the signing of one of the biggest marketing initiatives accomplished by the group.

1999 – 2003

Trabuco’s business acumen earned him the Executive Vice President’s seat at Bradesco Seguros, which comprised of 8 other companies, including Bradesco Vida e Previdência, Bradesco Saúde and Capitalização.

2003 – 2009

After having served as the Executive Vice President of Bradesco Seguros for four years, Trabuco was promoted to the top seat to become the fourth President of the company. While serving in the capacity of President, the company not only doubled in size, but it also cemented its headship in the country. During the same period, Bradesco Seguros’s performance increased in the group’s result by 10 percent (from 25% to 35%), becoming the biggest in Latin America’s insurance sector.

2009 – Present

At 58 years of age with at least 40 years of experience and having held different positions in the bank, Luiz Carlos Trabuco was appointed the general presidency of Bradesco. This made him the 3rd president of the bank.

Luiz Carlos Trabuco’s Achievements

Through Trabuco’s leadership over the years, Bradesco has achieved many milestones that have been recognized far and wide. In 2015, Trabuco spearheaded the acquisition of the HSBC bank in Brazil, which was considered the largest business of the year in the country.

Under his leadership, a corporate university known as Unibrad was created. The purpose of the institution was to qualify the executives and employees of the group in a personalized way. In 2017, GlobalCCU Awards elected Unibrad as world’s best corporate university.

Luis Carlos Trabuco’s Awards and Recognitions

• Sectoral Business Leader – Insurance and Pension Plans in 2006
• Business Personality of Insurance in 2006
• Insurance Person of the Year in 2006
• Insurance Person of the Year in 2007
• Title of Meritorious Citizen of Marilia in 2009
• Don Quixote Trophy in 2009
• One of the 100 most-influential Brazilians in 2009
• Entrepreneur of the Year in the Finance Category in 2015
• One of the Best CEOs in Brazil in 2016

Luiz Carlos Trabuco has helped Bradesco make great strides business-wise, probably by a greater margin than what was achieved by his predecessors combined. Following Bradesco’s success under Trabuco’s leadership, it’s right to say that the company’s future is bright.

In Pursuit of Greatness

There are literally thousands of banking institutions across this great nation. These financial centers can range in size, diversity and services. NexBank Capital of Dallas, Texas, is always in the news and for great reasons. This financial institution is very progressive in its actions, and it is setting a solid blueprint of success for other banks to follow. As of June 30, 2017, NexBank reported to having up to $6.4 billion in assets. This institution specializes in commercial banking, mortgage banking and institutional services. John Holt, President and CEO of NexBank, has done a tremendous job at running this well-tuned financial machine over the past few years.

 

NexBank offers many other beneficial services like online banking, checking accounts, saving accounts, mortgages, treasury management, commercial lending, agency services, real estate advisory, public funds and many more. This exclusive financial institution has donated money to the families of the fallen officers who died in last year’s shootout. Besides NexBank, other regional banks stepped in and donated. This action shows how cohesive the people of Texas are as well as the Texas Bankers Association. NexBank has done many similar great things in the past by donating funds to people who don’t qualify for mortgages, and by working with Habitat For Humanity. You won’t find too many other banks that are as progressive as this. This financial institution surely sets the tone on how business should be conducted.

 

This regional bank also offers services for large corporations, middle-market companies and for real estate investors. Every level of business is being touched thanks to the great leadership. The bank reported its net income at $381 million and this was for the first six months of the year. This gives you an idea of how powerful this center is, and NexBank will continue to provide valuable services for the area.