Luiz Carlos Trabuco is the current President of Bradesco Bank, which is Brazil’s second-largest private bank. He is considered as one of the most influential executives in the Brazilian economic life, owing to the many awards and recognitions he has won since he took over the leadership of the bank. Trabuco was born on 6th October, 1951, and graduated from the University of São Paulo in Philosophy, Sciences and Letters. He later joined Fundação School of Sociology and Politics of São Paulo, where he graduated in Socio-Psychology.
Luiz Carlos Trabuco’s Career Timeline
1969 – 1984
Trabuco’s history with Bradesco goes way back to when he was only 18 years old. He started off as a clerk at the bank’s first branch office Marília’s agency. Over the next 15 years, he undertook different assignments with great determination and persistence.
1985 – 1992
Trabuco took up the role of marketing director, whereby he oversaw the marketing initiatives of the bank, a role he effectively played for the next 8 years. During that time, he not only modernized the bank’s communication system, but he also harnessed the relationship between the bank and the media.
1992 – 1999
During this time, Luiz Carlos Trabuco served as the President and Executive director of Bradesco Previdencia, which is a subsidiary company of Bradesco. During his tenure as president and executive director, he oversaw the signing of one of the biggest marketing initiatives accomplished by the group.
1999 – 2003
Trabuco’s business acumen earned him the Executive Vice President’s seat at Bradesco Seguros, which comprised of 8 other companies, including Bradesco Vida e Previdência, Bradesco Saúde and Capitalização.
2003 – 2009
After having served as the Executive Vice President of Bradesco Seguros for four years, Trabuco was promoted to the top seat to become the fourth President of the company. While serving in the capacity of President, the company not only doubled in size, but it also cemented its headship in the country. During the same period, Bradesco Seguros’s performance increased in the group’s result by 10 percent (from 25% to 35%), becoming the biggest in Latin America’s insurance sector.
2009 – Present
At 58 years of age with at least 40 years of experience and having held different positions in the bank, Luiz Carlos Trabuco was appointed the general presidency of Bradesco. This made him the 3rd president of the bank.
Luiz Carlos Trabuco’s Achievements
Through Trabuco’s leadership over the years, Bradesco has achieved many milestones that have been recognized far and wide. In 2015, Trabuco spearheaded the acquisition of the HSBC bank in Brazil, which was considered the largest business of the year in the country.
Under his leadership, a corporate university known as Unibrad was created. The purpose of the institution was to qualify the executives and employees of the group in a personalized way. In 2017, GlobalCCU Awards elected Unibrad as world’s best corporate university.
Luis Carlos Trabuco’s Awards and Recognitions
• Sectoral Business Leader – Insurance and Pension Plans in 2006
• Business Personality of Insurance in 2006
• Insurance Person of the Year in 2006
• Insurance Person of the Year in 2007
• Title of Meritorious Citizen of Marilia in 2009
• Don Quixote Trophy in 2009
• One of the 100 most-influential Brazilians in 2009
• Entrepreneur of the Year in the Finance Category in 2015
• One of the Best CEOs in Brazil in 2016
Luiz Carlos Trabuco has helped Bradesco make great strides business-wise, probably by a greater margin than what was achieved by his predecessors combined. Following Bradesco’s success under Trabuco’s leadership, it’s right to say that the company’s future is bright.