Archive: October 2016

Protecting The Online Reputation of Companies Is A Growing Field

In a recent online article concerning brand reputation management, the author provides some useful tips and insights. While the field of online reputation management is well-known for managing the web presence of individuals, managing the online reputation of different companies is also a growing field.

One of the points being made in this article is that a brand should strive to be as close as possible to the perception that the public has of the brand. Maintaining a good public image, however, is something that has to be consistently reinforced.

Marketing, public relations, sales campaigns, and customer service should all be done with the brand’s image and reputation in mind.

Establishing aclearly defined brand identity and narrativeis an important component in developing a good online reputation.

To be able to convey the right message, this article states, the process begins with the brand’s employees.

Because the employees serve as reputation ambassadors for their employers, their interpretation of the company’s goals or philosophy can affect the brand either positively or negatively.

It is also mentioned in this article that consistent monitoring by brand representatives of customer feedback and online comments is necessary and beneficial. In addition to being aware of public sentiment towards the brand, the company should also be consistently and publicly improving.

From personal experience, whenever I see a company representative positively responding to negative online comments, it shows me that the company cares about its customers, and its online reputation.

In today’s world, where there are many websites that provide online reviews for a wide range of products and services, maintaining a good online reputation is more important than ever before.


Dr. Avi Weisfogel: Working Towards A Better Sleep

Dr. Avi Weisfogel of Dental Sleep Masters is working towards freeing a large portion of the American public from their sleep apnea machines. Dr. Avi Weisfogel has been working in cooperation with Physicians, Sleep Physicians and Dentists to make the lives of sleep apnea patients better.

Dr. Weisfogel’s company has been designing a device that can be implanted and used to stimulate the airway. This will keep the airway stimulated and open during sleep as airways affected by sleep apnea can close up to thirty times a night, if not treated.

Trials for implantation started in 2014 and patients have been tolerating the implant well. This new sleep model is being improved upon to be made smaller and sleeker. THN Sleep Therapy is the new device that was recently approved by the Food and Drug Administration for further testing. Dr. Weisfogel has been working on his model of care to present to health care professionals and this model is being shown to physicians, both general and those that specialize in sleep, along with dentists who will coordinate care for the health of the patient.

Dr. Avi Weisfogel has a long history working with patients that have sleep disorders. Dr. Weisfogel earned a BA in Biology and Psychology from Rutgers University and he earned his DDS from New York University, College of Dentistry. Dr. Weisfogel started his first practice, Old Bridge Dental Care, in 1999. He continued to practice out of this office for fifteen years, earning several Best Dentists awards all the way.

In 2014 Dr. Weisfogel opened Dental Sleep Masters due to the years of research in the area of helping people with sleep disorders live a better life. Now Dr. Weisfogel draws from his knowledge to create cutting edge treatments in dentistry to help sleep apnea patients live a better, more rested life.

Bruce Levenson and Pals Sue AIG

Bruce Levenson and a consortium of his friends once owned the basketball team the Atlanta Hawks. During that time they hired Bryan Ferry to act as the coach of the team. They gave him a 6 year contract that entitled him to a total of $18 million in dollars in compensation over the years. The contract began in 2012 and was supposed to end in 2018. However, Bruce Levenson and his co-owners decided they wanted to sell the team and as a result, they regrettably had to let Bryan Ferry go for the deal the be valid. Bruce and friends fairly compensated Ferry for having to let him go and the sale went through. However, in the fallout, there was a problem with the insurance company that Bruce (see: had chosen to use to insure Bryan Ferry when he was employing him. The insurance company had an obligation to pay part of Ferry’s compensation package and they declined to help.
PR News reports that Bruce Levenson is taking AIG to court to recover the damages that he is owed. Bruce has filed a case in the Superior Court of Fulton Country that AIG acted in bad faith and that they breached the contract that obligated them to cover Bryan Ferry’s early release from his contract. AIG has actually refused to acknowledge the existence of the claim even though the insurance policy was clearly triggered by Ferry’s early release. AIG does not have any reason to not pay its part of the money. Bruce Levenson is going to court and asking a judge to award him and his friends the money owed as well as an additional penalty of 50% for negligence on AIG’s part as well as covering their attorney’s fees and costs. Let’s hope that Bruce wins and AIG gets what it deserves.

Related link:

Wengie Helps You Get Ready for School Fast

Beauty blogger Wengie made a video guide to getting ready for school in five minutes when you’re running late. She starts with using a concealer as both a highlighter and foundation, applying it to her t-zone and chin. Wengie then quickly blends it all in with a buffing brush, paying special attention to the edges rather than the middle area.

Wengie’s next tip is applying your eyeliner and then using the same liner as eye shadow. She extends her eyeliner out a bit, noting that it doesn’t matter if it’s a bit messy because you will then go back with your fingers or a fluffy brush and blend it. This blending will give the appearance of a seductive, smoky finish. After that, simply use an eyelash curler and mascara to make your eyes appear larger. For more contour on the face, use a bronzer as blush just under the cheekbones, and then blend. For the lips, dabbing the bottom lip with a darker shade of gloss than the top lip for an “ombre effect” is a quick and effective beauty hack.

Since you’re in a hurry and don’t have time to wash your hair, it’s best to tie it up or quickly use a straightening iron. Before using the iron, Wengie recommends treating the hair with a heat protection spray. For your school outfit, a simple monochrome outfit is good, paired with fun accessories like bangle jewelry and a pair of Dr. Martens or Vans sneakers. She was able to achieve a practical, yet chic, school look in under five minutes for the video.


Learn more about Wengie:

Nathaniel Ru the CEO of Sweetgreen

Sweetgreen is a fast casual restaurant in American. The company has a chain of restaurants that serve simple, healthy, seasonal food. The company was established in August 2007 by Nathaniel Ru, months after his graduation from Georgetown University’s Undergraduate Business School.


The Washington-based startup company initially started with a single shop in Georgetown in 2007, but the company now owns general stores and is set for further expansions. The regular menu at Sweetgreen is a rotation of regional, seasonal specialties in every market. Sweetgreen is a leading transparent supply chain food industry in America. The seasonal menu at Sweetgreen turns multiple times in a year and utilizes the products from many farms. The food products that Sweetgreen uses are organic farms that use conventional farming methods. The poultry products are humanely bred, cage-free, antibiotic-free, and fed a vegetarian nutrition with no animal by-products. The company favors simple recipes with natural flavorings and uses different open honey and agave sweeteners to add some mildness.


As a child of an entrepreneur, Nathaniel Ru felt that the standard institutional options were not ideal for him. His desire was to build a sustainable business of his own, to create better food options in Georgetown. Ru is highly restrained and still appreciates his first corporate strategy for direction even now. This idea has helped him sell a dream and seeking to raise money for his company. Ru acknowledges the need for a quality service in the food the company serves the hiring procedure and how the company treats people in the stores, community and on the farms.


He is devoted to creating sustainable menus that leave customers contended. He considers hard work as the company’s driven success.  Ru is excited about the company’s new tech space and mobile venture. He projects the idea of customers ordering dishes on the phone, and later picking them up at the restaurant. He considers the dynamism between technology and food to be a whole frontier which he had visions for during the company starting periods. He is proud of the manner in which his store is picking up and quickly changing.


He has the vision to make food that is delicious, sustainable, and healthy, given in a distinct manner. By working together, with his employees, he aims to achieve greater business success. He is also competing with marketing the set of values that make Sweetgreen a lifestyle food brand. He is happy with his new team of app developers to create the online food retail stores. He projects greater company success for Sweetgreen.